Paw It Forward, Pet Product News’ annual feature on the charitable efforts in the industry, highlights how product
manufacturers are contributing and supporting pets, people and organizations in worthwhile and significant ways.
Each June, for every picture of a Fluff & Tuff toy on social media with the hashtag #igiveafluff, we donate one toy to a dog in need. We set a company record this year of 1,242 toys donated to nearly 20 rescues throughout the U.S. The campaign began in 2015, and we have now donated more than 4,000 toys with the help of our loyal followers!
At Fluff & Tuff, we consider giving back a priority all year long. We feel that dogs waiting for their forever homes deserve as much joy and happiness as they can get! In addition to supporting events and fundraisers throughout the year, two of our own annual charitable initiatives are #igiveafluff and our Holiday Charity Toy.
Since 2013, we have donated 100 percent of our profits from the sale of our annual Holiday Charity Toy to various animal-related causes. This year, our Holiday Charity Toy is the Good Dog Bone, and we are donating our profits to rescues and shelters to purchase food for their dogs. Every Good Dog Bone sold can provide 16 meals.
Our charitable campaigns are growing exponentially every year, and we have our retail partners to thank for the added awareness. Their enthusiastic support helps us easily spread the word on these great causes that help make a difference to so many dogs.
We will be celebrating our 10-year anniversary in 2020 and plan to make it our biggest year yet for giving back!
To view the additional companies and their charitable efforts, click here.