About Us

Our Story

When Ellen and Chris began Fluff & Tuff, they had a few guiding principles in mind: durable yet attractive toys, exceptional customer service and philanthropy wherever possible.

Over 10 years later, we’re still dedicated to making safe, beautiful toys. And we bring fun to dogs in need across the country through our Fluff & Tuff charitable initiatives, including donating over 30,000 toys since 2015.

Fluff & Tuff is a family owned and operated business based in Michigan, where we do tough really well. Thank you for your support.


See What We’re Made Of

Fluff & Tuff toys combine superior quality materials with proven construction methods to create durable plush toys on the market today.


Giving Back

We take play seriously – especially when it comes to dogs in need. Through both product and monetary donations, our aim is to spread a little bit of fun to as many dogs as possible.


In the News

We think our toys are top dog. But we’re biased, so here’s what others have to say.