Holiday Charity Toy

History

Giving back to dogs in need

Since 2013, we’ve made it a tradition to design a festive, limited-edition Holiday Charity Toy, donating 100% of our profits to shelters, rescues, and organizations helping dogs in need. Thanks to your incredible support, those contributions have stretched far and wide—from natural disaster relief after hurricanes or wildfires to stocking wish lists and supplying food, toys, and essentials for shelters and rescues across the country.

2026's Holiday Charity Toy

Santa Sprite

Our 2026 Holiday Charity Toy is officially here: Santa Sprite! 100% of the profits from this special Fluff go directly toward providing food and necessities to pet pantries nationwide. Not only is Santa Squirt extraordinarily festive, but thanks to our amazing retailers pre-selling our largest batch yet, he’s already a record-breaker. This is shaping up to be our biggest donation year in history!

Look for Santa Sprite at your local independent pet store! If he’s hard to find near you, we’ll be dropping a batch on our site in early November. Make sure you're signed up for our emails or following along on social so you don't miss the announcement!

Know a pet pantry or organization that could use some love? Fill out the form below to submit them for consideration—we want to spread our support as far as possible!