Because Every Dog Deserves a Fluffin’ Best Friend.
Our annual #IGiveAFluff social media campaign kicks off on June 8th—National Best Friends Day! We believe every dog deserves play, whether they’re snoozing on your sofa or waiting for their forever home.
Want to help us give a new best friend to a dog in need? It’s as easy as snap and post!
How to Participate
We really try to make #IGiveaFluff simple and enjoyable. Follow these steps to trigger a donation:
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STEP 1: Snap a Pic Capture your furry friend enjoying their favorite Fluff & Tuff toy.
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STEP 2: Spread the Love Post your photo on social media using the hashtag #IGiveAFluff.
(See below for additional participation options!) -
STEP 3: We Donate, You Celebrate! For every hashtagged post, we donate toys to dogs in shelters and rescues.
Our #IGiveAFluff History
Over 20,000 toys donated since 2015. Thanks to the enthusiastic support of our customers and retailer partners, #IGiveAFluff has grown from a small idea into a massive movement. Since we started in 2015, we’ve put over 20,000 durable toys into the paws of dogs who need them most.
Show Us Your Fluff
Whether you’re social media shy or just prefer to stay off the main feed, we want to make sure your pup’s photo still counts toward a donation.
Here are three ways to get involved without the public post:
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Slide into our DMs: Send your photo directly to @FluffandTuffDogToys on Instagram or Facebook.
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Send an Email: Drop your photos in an inbox-friendly format to hello@fluffandtuff.com.
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Direct Upload: Use the form below to send your image straight to us.
Recommend a Recipient
Know a shelter or rescue that could use some extra love? This is where you come in. Our list of recipients is built on your recommendations. Click here to make a recommendation for a shelter/rescue recipient!
Frequently Asked Questions
What is #IGiveAFluff (IGAF)? It’s our annual initiative to give back. For every post featuring the hashtag, we donate a toy because we believe every dog deserves a "Fluffin’ Best Friend" to keep them company.
When is it happening? Mark your calendars for June 8th through June 14th.
Who gets the toys? Dogs at shelters and rescues throughout the US. We don't just pick names out of a hat—all of our shelter recipients are recommended to us by our incredible retailers and followers. Click here to make a recommendation for a shelter/rescue recipient!
How many posts can I tag? As many as you’d like! We aren't here to limit the fun. Each hashtag = 1 toy to a dog in need.
What if my social media accounts are private? If we can’t see it, we can’t count it! But don't worry—you can still participate by emailing your photo to hello@fluffandtuff.com, sending us a DM on social media or submitting on the form above.
Any other questions? We’re all ears. Reach out to us at hello@fluffandtuff.com.